01
Give the song a world
A release is more than an audio file. Decide what the listener should see, feel and remember when the track ends. Let the cover, short video, live moment and caption speak the same language.
MAKE THE
WORK MOVE.
Practical notes for artists building releases, audiences and a body of work that lasts beyond one good day.
02
Build the runway early
Start the conversation before release day. Share a fragment, a line, a question or a rehearsal moment, then give people a clear reason to come back when the full work lands.
03
Make the link easy to use
One clean destination beats a maze of platforms. Keep your track link current, label it clearly and test it on a phone before you send it to anyone.
04
Own your follow-up
The first listen is an introduction, not the whole relationship. Thank the people who showed up, ask what they heard and use the answers to shape your next move.
05
Keep receipts and relationships
Save your split sheets, credits, masters and contact notes. Be generous with collaborators and precise with agreements — trust is part of the catalog.
06
Let the work breathe
Not every release needs a new identity. Give strong songs enough time to travel, and keep making the next thing without burying the last one.